πŸ€— Social arena strategy

Gain clarity on a social arena and its purpose. Provide organizers and attendees with clear expectations and success indicators. Resonate with people who care and are willing to accept the premise, and avoid attracting people who don’t and won’t.
Copy to your organization

Components included in this anatomy:

Expand all

πŸ€” Purpose

Why does this social arena need to be created? Why can’t we just attend something that already exists?

πŸ₯Έ Target audience
Who is this arena for? What characterizes these people and their situation?
πŸ’Ž Value proposition
Why would people spend their limited time and energy attending this? What could they hope to gain?
🏟️ Type of arena
What sort of arena is this? I.e. networking event, conversational series, community of practice, community of interest, etc.
πŸ‘πŸ» Optimizations
What is this arena optimized for? I.e. connecting people, having meaningful conversations, exploring topics, learning new things, exhanging ideas, sparring, holding eachother accountable, etc.
πŸ“š Topics

What sort of topics would we like to explore?

🫑 Organizers
Who is responsible for organizing and promoting events?
πŸͺ‘ Organization
Where and how are events arranged, organized and promoted?
πŸ—“οΈ Frequency
How often do these events happen?
πŸ“‹ Format
How are individual events carried out?
πŸ™‹β€β™€οΈ Contribution & commitment
What sort of contribution and commitment is expected of the participants?
🀩 Success metrics

What does success look like? What does failure look like?