Develop and sketch out new or existing business models. Describe the resources and processes we need in order to create, capture and deliver value.
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Components included in this anatomy:
For whom are we creating value? Who are our most important customers?
What values do we deliver to the customer? Which one's of our customers problems are we trying to solve? What products and services are we offering to our customer segments? Which customer needs are we satisfying?
Through which channels do our customers want to be reached? How are we reaching them now? Which ones work best and are cost-efficient?
What type of relationships do our customers expect us to establish and maintain with them? Which ones have we established? How costly are they?
For what value are our customers willing to pay? For what do they currently pay? How are they currently paying? How much does each revenue stream contribute to our overall revenue?
What key resources do our value propositions require?