Lean Canvas

The Lean Canvas is adapted from Alex Osterwalder's Business Model Canvas and optimized for Lean Startups. It replaces elaborate business plans with a single page business model.

Copyright Lean Foundry

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Check out these development programs: Canvas thinking

Components included in this anatomy:

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List your customers top 3 problems.

Existing alternatives

List how these problems are solved today.


Outline possible solution for each problem.

Key metrics

List key numbers telling how your business is doing today.

Unique value proposition

Single, clear, compelling that turns and unaware visitor into an interested prospect.

High level concept

List your X for Y analogy (e.g. Youtube = Flickr for videos).

Unfair advantage

Something that can't be easily copied or bought.


List your path to customers.

Customer segments

List your target customers and users.

Early adopters

List characteristics of your ideal customer.

Cost structure

List your fixed and variable costs.

Revenue streams

List your sources of revenue.