Anatomy

Problem-Solution Fit canvas

Identify behavioral patterns and recognize what would work and why. Identify solutions with higher chances of solution adoption, reduce time spent on testing and get a better overview of the current situation. Give an overview and insight into the real customer situation during his/her decision-making process.

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Vision

What is our vision for this solution?

Customer segment(s)

Who is our customer?

Problems/pains

What problem do we solve for our customer? How frequently does this problem occur?

Triggers to act

What triggers customer to act?

Emotions

Which emotions do people feel before / after this problem is resolved?

Available solutions

What solutions are available to the customer when he or she is facing the problem? What has he/she tried in the past? What are the pros/cons of existing solutions?

Customer limitations

What limits our customer from acting when a problem occurs? E.g. Spending power, network connection, available devices.

Behavior

What does our customer do about the problem currently (around it / directly or indirectly related to it)? How often does this related behavior happen?

Channels of behavior

Where online does this behavior happen? (e.g. online, offline)

Root/cause

What is the cause of every problem on the list?

Our Solution

What is the best solution that fits into customer behavior and constraints?