Customer forces canvas

Find better problems worth solving. Learn about problems people have already tried to solve and how they have attempted to solve them.

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Triggering event

List the conditions that created a desire for change.

Desired outcome

How was success first defined?

Old solution

What existing solution (if any) was already in place?

Consideration set

What alternative solutions were considered?

New solution

What solution was selected?


What habits and anxieties held them back at the time of switching to their chosen solution?


What habits and anxieties got in the way during usage of their chosen solution?

Actual outcome

Was the job done?

Next summit

What are they going to do next?