Better understand a regional culture and how it impacts the dynamics of social interaction, relationships, leadership and going to market within the region.
How hierarchical is the society?
Are authority figures respected and deferred to, or is there a more egalitarian approach?
How is power distributed within organizations and families?
Do people prioritize individual achievements or group goals?
How important are family and community ties?
Is there an emphasis on personal autonomy or on collective well-being?
Are traditionally masculine values (e.g., competition, achievement) emphasized over traditionally feminine values (e.g., care, quality of life)?
How are gender roles defined and enacted in society?
How does the culture view work-life balance?
How comfortable are people with ambiguity and uncertainty?
Are there strict rules and norms to minimize uncertainty?
How does the culture approach risk-taking and innovation?
Does the culture emphasize long-term planning and perseverance or short-term gains and immediate results?
How important are traditions and historical continuity?
How does the culture view change and progress?
How are leisure and pleasure viewed and pursued? Does the culture allow relatively free gratification of basic human desires related to enjoying life and having fun?
Is there a tendency towards cynicism and pessimism?
Is communication direct and explicit (low context) or indirect and implicit (high context)?
How much is left unsaid, relying on context, gestures, and relationships to convey meaning?
How important is understanding the background and relationships in communication?
Is the culture more polychronic (multitasking, flexible with time) or monochronic (one task at a time, punctuality)?
How is punctuality viewed and managed?
How do people prioritize and manage their time?
How does the culture view the relationship between humans and nature?
Is there a sense of harmony with nature or a desire to control and exploit it?
How are environmental issues perceived and addressed?
What is the preferred communication style (formal vs. informal)?
How do people handle conflict and disagreement?
What role does non-verbal communication play?
How strong is the sense of national pride and identity?
What symbols, myths, and historical narratives are cherished and celebrated?
How do people perceive their country in relation to others?
How important are national holidays and rituals in daily life?
How does the culture view foreigners and immigration?
How highly are ambition and perseverance valued in society?
What is the cultural attitude towards failure and setbacks?
Are there strong cultural narratives around success and hard work?
How does the culture support or hinder personal and professional development?
How do people balance ambition with other aspects of life, such as family and leisure?
How is wealth perceived and distributed within the society?
What is the cultural attitude towards material success and financial prosperity?
How important is social status and prestige?
How are fame and public recognition viewed and pursued?
What are the common pathways to achieving high status or position in society?