Market position

I have a clear grasp on what I'm offering.

I have a clear grasp of who I'm going after in the market.

I have a clear grasp of the needs, behaviours and mindsets of my target demographic.

I have a clear grasp of how products and services like mine are bought within the market, and how culture and buying dynamics impact the purchasing process.

I have a clear understanding of my industry, colleagues, competitors and alternative solutions.

I am well known and trusted by my industry peers.

My industry peers understand when I might be a better fit than them.

My industry peers understand under which circumstances it might make sense to partner up with me.

I am well known and trusted by buyers within my market.

Buyers have a clear idea of when and why it makes sense to utilize my products and services.

Buyers have a clear idea of when it makes sense to select me over someone else in the industry.