Evaluate how well equipped something is to be a foot in the door offering.
To which extent can they complete the required steps without having to rely on and involve others?
To which extent do they run the risk of failing while others are watching?
To which extent does the offer ser as a filter to qualify potential clients or supporters?
To which extent is the willingness to accept the offer a good indicator of future investment within the area we need people to be willing to invest in?
How relevant to is the offering to them and their situation? To which extent will it help them solve the problems they are currently focused on?
Can the target audience gain value from it instantly?