What benefits does the customer get when using your product?
- What makes our customer happy? (Time, money, efforts, etc.)
- What results does our customer expect, and what can surpass these expectations?
- What would simplify the work or life of our customer? (More services, lower cost, new features, etc.)
- What positive social consequences does our customer want to get?
- What are they looking for? (A smart design, guarantees, specific features, etc.)