How does our product add value to customers and help them achieve their goals?
- Does our product provide savings that make our client happy?
- Does it ensure the results that the customer expects?
- Does it simplify the work or life of the customer?
- Does it give something that our customer wants to get?
- Does our product/service reflect some of the dreams of our customer?
- Does it give positive results that meet the criteria for success and failure of the customer?