Identity

Why does the community exist?

• What does the community hope to achieve?
• How will the world be different by having this community?
• How will the world be worse off if this community doesn’t exist/ceases to exist?
• How will it affect the lives of members if they are part of this? 

Who is the community for?

• What are the traits that its members share?
• How does the community describe its members?
• What is the profile of the community’s most active members?
• How does the community take special care of them?
• How is diversity defined and what is its role?
• How is diversity enacted in all parts of the organization?

What is important to us as a community?

• How do we want our members to treat each other?
• How do our values help fulfill the community’s ultimate purpose?
• What is the “vibe” of our community?
• What is the aspirational way of life our community promotes?
• How do we capture and communicate our values, both internally and externally?

How does the community define success?

• What does the ideal community look like?
• What kind of membership in the community is considered a success?
• What kind of value does the community create for its members?
• How does the community measure success?

How does the community express itself?

• How does it use language, visuals and objects to strengthen its identity?
• What is the community’s esthetic?
• How does the community’s brand reflect its values?
• How does the community communicate its identity to the world?