Chief Commercial Officer (CCO)
Responsibility

Develop effective messaging that speaks to our target market

The purpose of effective and uniform messaging:

  • Ensure we communicate a consistent message
  • Increase the confidence of the people presenting our message
  • Increase the understanding of both the people presenting our message and those receiving it
  • Avoid reinventing the wheel, saving time and effort
  • Reuse what works best and improve upon it