Startup founder
Responsibility

Identify and speak with people who have recently invested time and money to make progress on the thing I help people do

Before we can sell somebody a product, we first need to understand how it will fit into their lives.

If your product has not yet launched, interview someone who bought a competitor's product, used a workaround, or asked for “alternatives to” on Twitter. In other words, find someone who has recently invested time and money to make progress on the thing you help people do.