Chief Product Officer (CPO)

Lead and facilitate the creation of products that deliver value to both customers and the business.

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Responsibilities contained in this role:

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Measure and drive product performance

Relevant questions

  • How easy is our product to understand?
  • How easy is it to get started with our product?
  • To which extent is people coming back and using our product?

Relevant growth metrics (conversions)

  • Visits
  • Signups
  • People who found value
  • Retention (people come back)
  • Spread the product

Quality assurance

Research and analysis


Improve product self-service capabilities

Des Traynor at Intercom recommends having someone who signs up for the product every week.

Strategy and planning

User experience


Product management

Product management

Health checks