Marketing Messaging

I understand what is meant by messaging

Messaging is the building blocks for who you are, what you do, and the value you provide.

Messaging is a collection of key points that you need prospective customers to understand in order to be aware, care and buy from you.

Messaging is the launchpad for all marketing and sales activities, and it can even influence what product to build.

• What is the one main thing we want customers to know about us?
• What are the 3 - 5 key messages/ideas we want to communicate?

Copy changes regularly. Key messages rarely change.

The purpose of messaging is to increase motivation to take action.

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