Strategy is a term used to describe what we consider success to be, and how we plan to succeed, considering the circumstances.
A strategy is a collection of emergent or deliberate decisions on where we are headed, what we are optimizing for and how we will evaluate success.
Is is the framework we use to identify priorities, navigate challenges, make decisions and decide what not to do.
Without a strategy, the answer to the question "How will we succed?" Is unclear, fluid or differs dependlng on who you ask.