How do we offer our help?
What do we need to take care of regularly and how?
Which parts of the market are we focused on?
Which types of people do we want to help?
What are the people we want to help trying to get done?
What are the desired outcomes of the people we want to help?
Which problems are the people we want to help trying to avoid?
Who is expected to know and take care of what?
Create new organization