What task can the customer complete with our product?
- Which functions is our customer trying to perform? (for example, execute specific problem, solve a specific issue, etc.)
- What social goals does is our customer trying to accomplish?
- What are our client’s emotional goals?
- Which jobs make them feel satisfied?
- How do our customers want to be perceived by others? What can they do to achieve this?
- How do our customer want to feel? What does he/she need to do to get this?
- Track the interaction of the customer with your product throughout the cycle of consumption. What work should the customer do during this time?