How our product will ease the customers’ pain.
- Does our product/service provide savings? (regarding time, money, efforts, etc.)
- Does it improve the emotional state of our customer? (decrease grief, irritation, things that bring a headache).
- Does it fix the defects of existing solutions?
- Does it remove the difficulties or problems that our customer faces?
- Does our product/service exclude the negative social consequences that are encountered or which concern our customers?
- Does it reduce the risks that our clients are afraid of?
- Does it help our customers sleep better at night?
- Does it limit or eradicate common mistakes that customers allow?
- Does it eliminate barriers that keep our customers from implementing the specific solution?